Blackberry & Bay – Jo Malone

Jo Malone is a range I haven’t really clicked with – even the most loved ones like Pomegrante Noir. The simplistic nature of them is something that doesn’t really appeal to me, but I was very intrigued by this one. The thought of something blackberry prominant was mouth watering, with the bitter greenery in the background… mmmmm. So someone generously sent me a sample of this to try :)

Well, on the opening blast of Blackberry & Bay there is definitely that rich, bitter leafy greenery that I’d hoped for – the scent of crushed wet leaves with some fresh-cut grapefruit enhancing the juicy, mouth-watering quality. A delicate snap of twigs from a smidge of wood underneath.
The fruitiness of the blackberry comes in quickly, it is recognizable and familiar, but only just. The sweet aroma is there, and the fresh, slightly sour quality of the berry thanks to the citrus opening, but it unfortunately just borders on to perfume-y”, verging on scented candle.

The “childhood memories of blackberry picking” isn’t quite as accurate as I’d expected. The green side is much more prominent, with galbanum rising to the surface as the dew covered leaves rapidly retreat. The subtlety of the fruit is then more obvious, the composition taking on a transparent quality that is only lightly fragrant, not clinging onto that sticky aroma for long enough.

The bay… well, I have grown to really enjoy the bay leaf note in a fragrance (if that is what this is referring to of course) – I don’t get it here, but I do get the feel for it, yet again, just that slight edge of fragrant bitter greenery.
The juice is drained from the blackberry accord, as is the dewy freshness and the sparkling quality of the beginning. A flat but “nice enough” drydown closes Blackberry & Bay – a very delicate floral, the subtle stain of berries, and a smidge of super clean vetiver and woods. This happens after about 20 minutes where from then on the fragrance slowly begins to vanish.

The opening was promising-ish, but that turned out to be the best part. Not what I had hoped for, but a pleasant, refreshing aroma that makes a nice start to the day before it has gone by the time you get to work.

Blackberry & Bay 30ml Jo Malone – £38

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9 thoughts on “Blackberry & Bay – Jo Malone

  1. lucasai says:

    I want to try it! Why, oh, why Jo Malones are not sold in Poland?

  2. Undina says:

    I got at least a couple of hours wear from this one – which isn’t bad with a cologne. I like the scent and I will use samples I got before thinking if I need a small bottle but I will be thinking about it. But I’m not impartial, I like many Jo Malone’s perfumes.

  3. poodle says:

    I have not tried this one. I bought Pomagranate Noir in a set with that as the main fragrance and 3 smaller bottles of scents to layer with it. PN is the only Jo Malone that has any staying power on me. I’ll sniff this eventually because so many people seem to like it. I think the scents are simple because they want to encourage layering them which in turns encourages buying more of their products.

    • That’s very true – and I’m all up for them doing that becuase it’s a concept some people like to do, and they have a little niche for themself by encouraging layering. For me personally I guess that’s not something that appeals to me, I want a fragrance which is complete as it is. I will give another shot to Pomegrante Noir as I’ve only gave it a passing sniff and dismissed it.

  4. I thought this was a very nice, fresh summer scent when you didn’t want to think about it too much. I was very pleased that it wasn’t a jammy blackberry and was a lot greener.

    • I liked that too, although I did feel like the blackberry note needed to be pushed a bit further – at least in the opening. It is exactly what you described, I think I’ll enjoy it the more I wear my sample, not quite what I’d hoped though, but close. I like the way the green almost resembles Tomato Leaf.

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